Lead Product Designer
User Research, Web Product Design,
Prototyping & testing
Dec 18- Jan 20


Vuzers is a user feedback and analytics platform that delivers fast mobile user response, at the right places and times within your digital experience. 

vuzers case study

Project Overview

Vuzers is an in-app feedback platform that helps enterprise brands improve app ratings and proactively engage consumers, uncovering new data to reveal common sentiment, hidden issues, and drive a better product roadmap.

Vuzers gives product managers and mobile app makers the keys to their users’ hearts through new historical insights into brand loyalty to support user-centric decisions. 

We built Vuzers in order to help Mobile App Makers build apps users love.

Scope of Work

What I did: I designed a mobile user feedback platform (SaaS).

The user: Mobile App Makers & Product Managers.

The challenge: How can we help Mobile App Makers & Product Managers collect mobile user feedback?

Problem Statement

Vuzers was born out of one of our frustrations. It was very difficult for us to collect feedback from users of our augmented reality mobile applications. 

Collecting feedback was time-consuming and complicated. No existing solution made it possible to collect feedback directly in our mobile applications. 

So as we are Problem Solvers, we decided to develop our own solution. 😁

User Research

Before jumping on coding our feedback platform, we decided to conduct Qualitative Interviews to understand the needs, frustrations and motivations of potential users.

Qualitative Interviews

I conducted 1-on-1 semi-structured interviews through Skype with 20 Mobile Product Managers.

A persona and empathy map were created based on the user interview result.

User research was quintessential. I gathered as much as I could from Product Managers to understand the challenges they face and how they were collected user feedback.

And an Empathy Map

An empathy map was developed based on the inputs provided by participants from user research.

Empathy Map


After conducting countless user interviews, contextual inquiry and analyzing the gathered data, I was able to categorize the insights into these 3 categories



We created a persona based on the identified target audience.‍

Vuzers Persona


I started creating the information architecture and low-fi concepts for primary use cases. We began to conduct usability tests with the low-fidelity mockups. Once we had confidence in the design, we began digitalizing designs.

(click to enlarge pictures)

vuzers sign invuzers sign upvuzers managervuzers my formsvuzers designvuzers questionsvuzers placementsvuzers targetvuzers reports


Vuzers makes it easy for Mobile App Makers and Product Managers to collect in-app feedback using a simple web interface.

Efficiently manage or collect feedback from mobile users.

View built-in reports to get insights for faster decision-making.

See it in action!

Usability Testing

The usability testing was conducted to determine the level of efficiency of design and usability within the user interface of the interactive prototype. The usability test plan was designed to establish ease of navigation within task flows, get clarity in content and call-to-action based on user understanding, identify any anomalies in navigation, terminology ambiguities etc.

From the usability test findings, the behavior patterns were observed to find out what works and what doesn’t work and thereby come up with a perfect product solution. The design improvements were taken forwarded and done the needed changes.

Key Results

We were able to get 25 beta testers.

I really enjoyed working on this product. The design challenge was huge. Considering the large number of constraints we were dealing with, I had to really focus on the details and explore countless scenarios to make sure Vuzers fulfill its objectives and help Mobile App Makers build user-centric apps.

Project Learnings

1. Simplicity is strength
As a designer, we are often lured by attractive, trendy and out of the box designs.  But, We must always remember the ‘why’. The primary goal is to understand the user, their problems and then come up with a design that solves it.

2. Prioritize
Create a strategic plan to launch a MVP. This helps deal with out-of-scope requests that could potentially derail the project and helps deliver a quality product on time.

3. Seek out feedback early and continually
Keeping the stakeholders/users in loop and testing solutions in whatever form (paper, low-fi or hi-fi) as early as possible saves ample amount of time and re-work.